An extended commercial/film from agency Watson & Lewis for Martini. This stylish ad is exceptionally sweet and impossibly romantic. Perfect for any time, any day.
Martini showed a decline in sales in the Netherlands. Research indicated why: Dutch women perceived the iconic brand's advertising as being too glamorous, old fashioned and distant. REJUVENATE MARTINI Our task was to make the brand more spontaneous and accessible, without, of course, losing the strength of Martini’s stylish image. We created a short film telling the story of Martini and launched it on youtube, together with a specially composed song, performed by an upcoming artist (Caro Emerald), adding both style and playfulness to the film. Creative: Maaike Dommershuijzen, Gemma Broekhuis Directed by: Billy Pols (hazazaH) Music: The Missing Synch / Caro Emerald / Grandmono For more info visit my website maaikedommershuijzen.com
The song, "A Night Like This", is performed by Dutch artist Caro Emerald.
Image and video ©Watson & Lewis for Martini